Can You Make a Lot of Money Making Board Games?

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By Valerie Becker

Board games have been a popular pastime for centuries, bringing people together for fun and friendly competition. In recent years, the board game industry has seen a resurgence in popularity, with new games constantly hitting the market. With this increased interest comes the question – can you make a lot of money making board games?

The Short Answer: Yes

The board game industry has grown to be worth billions of dollars worldwide, with companies like Hasbro and Mattel leading the charge. However, it’s not just the big players that are seeing success in this industry. Independent game designers and publishers have found great success through crowdfunding platforms like Kickstarter and Indiegogo.

The Rise of Crowdfunding

Crowdfunding has become a popular way for independent designers to bring their ideas to life without having to deal with traditional funding sources. By creating a campaign on sites like Kickstarter, designers can set a funding goal and offer rewards to backers who pledge money towards the project.

One of the most successful board game crowdfunding campaigns was for Exploding Kittens, which raised over $8 million on Kickstarter in just one month. This success led to a retail version of the game being produced and sold in stores worldwide.

Traditional Publishing vs Self-Publishing

While crowdfunding has become an increasingly popular way to fund board game projects, there are still traditional publishing options available. Game designers can pitch their ideas to established publishers who will handle production and distribution.

However, self-publishing is becoming more common as well. With advancements in technology, it’s easier than ever for designers to produce their own games and sell them directly to consumers through online marketplaces like Amazon or Etsy.

Factors That Affect Profitability

While it’s possible to make money making board games, there are several factors that can affect profitability.

Production Costs: Creating a quality game requires investment in materials like game boards, cards, and game pieces. These costs can add up quickly and eat into profits.

Marketing: In order to sell a game, it needs to be marketed effectively. This can involve advertising, attending conventions, and building a social media presence.

Distribution: Getting a game into stores can be a challenge for independent designers. It often requires building relationships with distributors or paying for shelf space.

The Bottom Line

While making a lot of money making board games is possible, it’s not easy. It requires investment in time, money, and resources to create a quality product and get it into the hands of consumers. However, with the right idea and execution, success is possible in this growing industry.